Hi, I'm Michael!
For 6 years I've worked agency-side with brands like Chime, Oura Ring, and Pabst Blue Ribbon to grow and nurture online communities with authentic creative and content.
I'm obsessed with pop culture, in love with pushing creative boundaries, and addicted to bringing bold ideas to life.
Need help?
Most brands exist online without much thought. They play it safe, keeping the lights on with content that struggles to stick with an audience or drive revenue.
That's where I come in. I help you cut through the noise with creative strategy that actually converts.
With tailored strategies for lasting engagement, measurable growth, and meaningful community building, I help connect brands to the audiences that matter most.
Let me help you with...
Brand & Category Overview
Conduct audits that uncover your strengths and weaknesses while mapping the competitive landscape.
Strategy Development
Provide platform-specific insights, content pillars, and a social playbook built to grow and convert
Creative Ideation
Creative springboards for social and experiential, optimized for your unique community and maximum engagement.
Frameworks for Success
Measurable and easy to understand metrics that will allow you to understand your growth.
Skills
Social Media Strategy | Creative Ideation |
Editorial Direction | Content Writing |
Copywriting | Content Creation |
Industries
Wine, Beer, and Spirits | Fintech & Banking |
Food Service | Sports + Pop Culture |
