Michael Miller

Creative Strategist & Social Media Specialist

A high-performing, social and digital marketing expert with 7 years of experience leading organic social media, paid advertising, and influencer campaigns. My work spans consumer brands across finance, CPG, health, and tech, matched with a proven ability to manage cross-functional teams, develop data-informed strategies, and drive measurable brand growth across organic and paid channels. Above all, I am adept at translating client goals into high-impact creative executions.

Community Manager, Strategy & Influencer

NoGood

April 2024 — March 2026

Clients: Oura Ring, Chime, Truliant Federal Credit Union, MongoDB,and ResX

• Developed and executed integrated organic, paid, and email marketing strategies, netting over 150K new followers across clients

• Directed teams of up to 10 full-time and freelance contributors, overseeing day-to-day execution and ensuring deliverables met client KPIs and deadlines.

• Spearheaded end-to-end creative concept development from ideation through production with regurlar reporting, analytics, and insight tracking.

• Produced short-form video and social content across Instagram, TikTok, YouTube Shorts, and LinkedIn.

• Led influencer marketing programs with budgets up to $120,000, from talent identification and contract negotiation through content review, ensuring alignment with brand guidelines and campaign goals.

Social Media Strategist

DNA & Stone

June 2022 — Nov. 2023

Clients: Pabst Blue Ribbon, Lone Star, Amazon Fresh, BECU

• Planned and executed multi-platform social media campaigns that increased brand engagement and drove event attendance for regional and national activations, including 'Pabst is the Place,' 'Black Black Friday,' and the '12 Days of Pabst' giveaway.

• Managed content development and community management across Instagram, Twitter/X, Threads, TikTok, and Facebook.

• Led influencer marketing initiatives end-to-end, while curating talent rosters, negotiating contracts, and optimizing content performance against campaign benchmarks.

• Created visual and short-form video content for multiple clients, maintaining brand consistency across platforms.

• Led the company web team, overseeing digital and social strategy for the agency channels.

Assistant Media Planner

DNA & Stone

June 2021 — June 2022

Clients: Golden 1, Amazon Fresh, BECU, Puget Sound Energy

• Assisted in campaign tracking and reporting, identifying optimization opportunities to improve media

  efficiency and performance.

• Managed budgeting and contracting of digital and OOH media buys

Social Editor

Persona Social

November 2020 — April 2021

• Developed and published social media content and short-form written pieces for Persona's digital platform, covering NBA news and driving community engagement.

• Produced and distributed audio content across multiple podcast and streaming platforms.